Most people selling something spend the whole conversation trying to keep the other person from saying no. The people worth buying from do the opposite. They hand you the no early, out loud, and they mean it. It sounds like a good way to lose the sale. It isn'
Most people build an offer by deciding what they want to sell, then trying to convince everyone they need it. There's a quieter way. Look at what people already ask you for, without being sold anything, and build the offer there. Here's why it works: it
Most people argue to win. The people who actually change minds do something else first: they say the other person's side out loud, and they say it better than the other person did. It sounds backwards. If you state their case, aren't you helping them? No.
I didn't set out to build an AI company. I ran a sales operation for years before I ever wrote a line of anything resembling software. What got me here was the same problem I kept running into on the ops side of every business I touched: agencies
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